Orange County Business Journal

APPAREL / RETAIL

Recent and archived news stories on: Action Sports, Autos, Clothing, Cosmetics, Malls, Online Shopping, Stores/Retailers, Surf/Sportswear...

Asics Looks for Crossover Appeal With New Shoe

MARKETING: Part of push beyond performance runners

Asics America Corp. is lacing up for the launch of a new shoe it hopes will give the brand some traction beyond its traditional stronghold in performance running.

Trend Builds as Great Park Project Eyes Own Food Hall

REAL ESTATE: Old warehouse would hold one of a few planned

Add Great Park Neighborhoods in Irvine to the growing list of areas across Orange County looking to add a hip food hall to their developments instead of a more traditional retail center.

Vans Has Expansion Plans on Tap for Costa Mesa HQ

City Officials Say 40K SF Planned for New Campus

Comments by Costa Mesa city officials suggest that skate shoe and apparel company Vans Corp. is looking to build a sizeable expansion to the company’s planned new headquarters in the city.

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Asics Licensee Could Shutter Stores

Asics America Corp. in Irvine said it ended its retail operating agreement with Windsor Financial Group LLC and that it anticipates the former licensee will shutter its 13 stores in response, including the Fashion Island location in Newport Beach.

Will NFL Deal Help Hyundai Reverse Field?

MARKETING: Takes GM’s spot in sponsorship lineup

Hyundai Motor America Inc.’s new status as the automotive sponsor of the National Football League—a deal that came at an estimated cost of $50 million a year—could be the ticket to getting the Fountain Valley-based automaker back on pace with the market.

All in the Family

Swimwear Company Her Parents Started Best Fit for Vogel

Raj Manufacturing LLC co-President Lisa Vogel was recently at the pool with her 11-year-old son, Vaughn, when he lobbed a question.

Nike Gives Spotlight to Subsidiary Hurley, Boardshorts

For 5 Days, Surf Ad Took Over Parent’s Home Page

Summer’s here, and Nike Inc. made sure everyone is aware of boardshorts made by its subsidiary, Hurley International LLC.

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June Sales Up for OC Automakers

Two of the four Orange County-based automakers beat the national sales pace for new vehicles in June, according to New Jersey-based market researcher Autodata Corp.

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Avanti Moves HQ to Costa Mesa

Avanti Restaurant Solutions said it moved its corporate headquarters from Sacramento to Costa Mesa.

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Del Taco-Levy Combo OK’d

Lake Forest-based Del Taco Holdings Inc. will be acquired and become a public company today, after shareholders in Chicago-based Levy Acquisition Corp. voted in favor of Levy’s acquisition of the Mexican-style fast food chain.

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Hyundai to Sponsor NFL

Hyundai Motor America Inc. in Fountain Valley said it has become an official automotive sponsor of the National Football League.

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Johnny Rockets to Poland

Aliso Viejo-based Johnny Rockets said Warsaw-based HDS Polska Group plans to open 10 Johnny Rockets over the next 10 years in Poland.

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Franchisee Switch for Johnny Rockets in UAE

A Dubai-based private equity firm bought 14 Johnny Rockets franchised restaurants in the United Arab Emirates from the franchisee group that runs them.

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Quiksilver in Creative Shift

Quiksilver Inc. said it’s taking a new global creative direction that “echoes the fertile environment of Quiksilver and the surf community in the 70s and 80s.”

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Juice It Up to Add NM Units

Irvine-based Juice It Up said Albuquerque franchisee It Takes Two LLC plans to add two locations in New Mexico.