Orange County Business Journal

APPAREL / RETAIL

Recent and archived news stories on: Action Sports, Autos, Clothing, Cosmetics, Malls, Online Shopping, Stores/Retailers, Surf/Sportswear...

Surfwear Brand Makes Fresh Wave in Industry

APPAREL: Sector vet’s startup ‘deep set’ on making its name

Depactus debuted last month at the Agenda trade show in Long Beach, and it appears the San Clemente-based brand focused on young male adventurers has carved a spot for itself in the local surf apparel industry.

Ice Cream Shops Plan to Franchise

RESTAURANTS: Farrell’s, Creamistry proceed separately

Farrell’s Ice Cream Parlour Restaurants’ parent, Lake Forest-based Parlour Enterprises Inc., and Irvine-based Creamistry separately said they will begin franchising.

Software Maker to Apparel Companies Branches Out

TECHNOLOGY: For growth, adds ‘lite’ product for startups

Innovative Systems LLC grew up with local brands such as Volcom Inc. and Hurley, licensing software to help manage inventory, accounting, warehousing, merchandising and other aspects of the companies’ apparel business.

Phone Case Maker Nets Kate Spade Deal

Incipio Technologies Inc. signed a licensing agreement with fashion designer Kate Spade & Co. in New York.

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Irvine Watchmaker Partners With Guess

Martian Watches, an Irvine-based maker of “smart” watches, has partnered with Guess? Inc. in Los Angeles to develop “interactive, voice-command wrist accessories.”

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Creamistry Ice Cream Shops to Franchise

Irvine-based ice cream shop Creamistry plans to franchise and expand its present single site at the Crossroads shopping center on Barranca Parkway.

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Real Mex Names Yum Vet CFO

Cypress-based Real Mex Restaurants Inc. said on Monday it named Laurie Lawhorne its new chief financial officer.

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Four OC Restaurants in Expo Charity Event

Four Orange County-based restaurant companies will compete in a fundraising food event at the upcoming Western Foodservice & Hospitality Expo at the Anaheim Convention Center.

Wahoo’s Grows Up

Chain Gets Past Downturn, Puts Corporate Vet in Kitchen

Wahoo’s Fish Taco wants to keep it casual for customers even as it tightens up the way the 61-restaurant chain goes about its business.

NB Cosmetics Maker Plans First Store

Urban Decay Cosmetics LLC plans to open its first stand-alone store this fall at Fashion Island.

Asics Project ‘First In-Event, Real-Time’ TV Ad

Commercial Featured Live Shots of Olympic Swimmer

The newest marketing play by Asics America Corp. has blurred the line between advertising and live television programming.

OC’s Wealthiest

Orange County’s wealthiest person has been putting a fair amount of his fortune back into his business over the past year—but we’re figuring that he’s still likely to have seen a boost to his bottom line of about $1 billion.

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Hyundai to Pay Penalty for Failing to Report Defect

Hyundai Motor America said it will pay a $17.4 million civil penalty and comply with the National Highway Traffic Safety Administration’s oversight requirements for failing to report in a timely manner a braking system defect that affected Hyundai Genesis vehicle model years 2009 to 2012.

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Buena Park Footwear Brand Sells Majority Stake

Evolv Sports & Designs LLC said Bruckmann, Rosser, Sherrill & Co. in New York acquired a majority stake in the Buena Park-based manufacturer of climbing footwear.