Alfred Chang was promoted to president of Anaheim-based retailer Pacific Sunwear on Wednesday.

He previously served as the company’s chief brand officer and executive vice president of men’s merchandising.

Chang, who joined PacSun in 2006, will oversee the retail chain’s design, merchandising, marketing, retail and e-commerce business.

Chief Executive Mike Egeck said Chang is a “passionate and innovative brand builder.”

“His contributions to PacSun—including growing the men’s business, cultivating brand partnerships, and leading overall brand strategy—have been instrumental to PacSun’s recent success and have positioned the business well for future growth,” Egeck said in a statement.

The company also announced Brie Olson as executive vice president and chief merchandising officer for men’s and women’s division as well as naming Joel Quill vice president of stores.

Earlier this month, parent Golden Gate Capital spun off PacSun and Bellevue, Wash.-based sports retailer Eddie Bauer into a new operating company known as PacSun Eddie Bauer Group.

PSEB Group has a retail footprint of more than 700 stores and is expected to hit $1.5 billion in combined sales this year, according to the company.