Brian Murphy

Brian Murphy

The National Basketball Players Association bucked tradition and decades of history in selecting a new subsidiary formed by Athletes First LLC in Laguna Hills to handle licensing and other partnerships for its star players rather than the league that helped make it the most powerful union in professional sports...

Take 1 minute to subscribe and you'll get this story immediately, plus:

Already a subscriber? Sign in

  • 52 weekly issues
  • Subscriber-only digital content every business day, plus full access to OCBJ.com archives
  • Book of Lists — the most comprehensive business resource in Orange County
  • NEW: Orange County 500 — influential business leaders you need to know
Yours for only $99