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Toshiba Gets Tapped After Year-Long Cage Match

Lake Forest-based Toshiba America Business Solutions Inc. will equip the world’s premier mixed martial arts organization with printers and related services.

Toshiba America declined to provide financial details of the five-year agreement with UFC to install 15 Toshiba and three Lexmark printers at UFC’s Las Vegas headquarters, as well as offices in Los Angeles and Brazil.

It took a year for the local Toshiba unit to win its first business proposal with the brand, according to Chief Marketing Executive Bill Melo.

“We have some familiarity with them and them with us,” he said.

The UFC’s hometown venue is just off the Las Vegas strip at T-Mobile Arena. OC’s Toshiba unit installed digital displays, interactive media products and signage for the facility’s 2016 debut.

The vast majority of Toshiba America’s $1 billion in annual revenue is generated from its scanners, printers and copiers sold to small and midsize businesses. It has about 165,000 U.S. customers.

The deal with UFC, one of the most prolific content creators in sports and entertainment, could lead to new branding and marketing opportunities for Toshiba America.

“They are working on some things that might line up [and] could feature our product,” Melo said.

UFC events and matches are broadcasted in 40 different languages in some 165 countries and territories to more than 1.1 billion households.

It has held over 400 events in 21 countries since its 1993 inception.

World Tour

Software maker iBASEt landed in Toulouse, France, to establish its European headquarters, a base to boost business across the continent and into MENA—Middle East and North Africa.

Its 4,000-square-foot office at B 612 Toulouse Aerospace Campus is in the heart of the country’s noted Aerospace Valley, where some 500 aerospace engineering firms operate, including Airbus, Air France Industries and Dassault Aviation.

The company counts more than 80 Fortune 100 customers, which use its software to deliver electronic work instructions to shop floor operators in manufacturing, medical, space and nuclear sectors.

The software is used in Boeing GPS satellites, TRW military satellites, Motorola Iridium Constellation and in Kennedy Space Center operations for booster recovery, parachute rebuilds, shuttle mission modification and preparation, and vertical stack assembly and launch.

IBASEt eclipsed $31 million in sales last year, growing its top line 20%. Revenue a decade ago neared $40 million before the onset of the recession.

Companywide employment has grown to about 220, with roughly 80 workers at its local headquarters in Lake Forest.

Power Play

Macquarie Capital has funded the country’s largest energy storage system for onsite power at the Irvine Ranch Water District.

The system, which can store 2.5 megawatts to 15 megawatts of energy, will allow the county’s largest water recycling plant district to buy and store electricity, and use that power during peak grid hours when the cost of electricity is high.

The project will save the district an estimated $500,000 annually in energy costs, according to IRWD, which oversees about 545 miles of recycled water pipelines, 12 storage reservoirs, and more than 5,700 metered recycled water connections.

It delivers 9 billion gallons of recycled water annually.

The project was designed by San Francisco startup Advanced Microgrid Solutions using lithium-ion power packs from Tesla Energy. It’s partially funded through Southern California Edison incentives.

The initial capital to fund the design, construction, batteries and other infrastructure was backed by Macquarie, which has completed more than 400 transactions valued at $264 billion.

The company declined to discuss financial details related to the water district.

“We are not going to provide specifics on project funding and costs,” spokesman David Franecki told the Business Journal.

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