Jim Palmer

PRESIDENT, CHIEF EXECUTIVE: ORANGE COUNTY RESCUE MISSION INC.

Quarter-century as president of homeless nonprofit … backers include OC 500’s Howard F. Ahmanson, Gen. William Lyon … annual tally: $22.6M revenue, 1.2M meals, 164K shelter and bed nights, 60K exams, prescriptions … has served on 40 nonprofit boards … passion: ‘the least, the last, the lost’ … three words: ‘hand-up, not hand-out’ … hero-role model: Jesus Christ