Brian Niccol

CHIEF EXECUTIVE: TACO BELL CORP.

Leads largest OC-based restaurant chain … $9.5B revenue, nine times size of next firm … 7,500+ systemwide sites, 1% in OC, most locations in U.S.; launched aggressive foreign markets push … 2,600 local workers, 200K in system… role model: father … as kid, wanted to be pro athlete … book: Neil deGrasse Tyson’s ‘Astrophysics for People in a Hurry’