David Cortese

David Cortese

Irvine-based marketing firm Advantage Solutions Inc. bought Mill Valley, Calif. agency Beekeeper Marketing on Thursday for an undisclosed sum.

Beekeeper helps brands develop and execute Amazon sales, marketing and supply chain strategies. It represents more than 100 natural, organic and specialty consumer packaged goods companies in categories such as health and personal care, beauty and pet.

President of Advantage Digital Technology David Cortese said the firm’s expertise in the natural and organic segment will help drive its omni-channel growth.

“While e-commerce has continued to drive both online and offline sales over the past several years, so too have natural and organic products experienced accelerated household penetration and sales growth,” Cortese said in a statement. “Beekeeper sits at the interaction of these two trends and we are excited by how their expertise and credibility will enable us to meet the omni-channel needs of an increasingly important segment.”

Beekeeper, founded in 2007, will keep its name and operate as a unit within Advantage’s technology division, Advantage Digital Technology. Founder and Chief Executive Lynn Graham will remain with the company.