Joe Duran

Joe Duran

Newport Beach-based United Capital Financial Advisers LLC, which has $21.6 billion assets under management, released its newest white-label software for financial advisers.

FinLife CX, which stands for client experience, permits advisers to maintain their existing customer relationship management systems while using United Capital’s white label software tools.

United Capital said FinLife CX is moving away from traditional fees based on assets under contract and management to a new fee structure that will charge an annual $600 per-client guidance fee.

“It will allow for three things to happen: shorten the time to begin delivering the unique financial life management process; expand our universe of potential partners; and revise our pricing to reflect a cleaner, simpler, per-client model,” founder and Chief Executive Joe Duran said in a statement.

United Capital in 2016 released FinLife OS, a client relationship management system that included training and coaching. That software resulted in United Capital signing 22 firms with nearly $9 billion in assets.