Kelley Blue Book in Irvine launched vehicle pricing and valuation website KBB.PT in Portugal that it plans to adapt to other international markets.

The site, built in partnership with technology company Janela Digital S.A., is managed from Irvine.

“We’re confident KBB.PT will quickly become the market standard for vehicle pricing and valuations in Portugal, offering the industry and consumers with effective transparency within the car market," said Dan Ingle, vice president of international business development for Cox Automotive Media Group, the Atlanta-based parent of Kelley Blue Book

Kelley Blue Book’s website gets more than 20 million unique visitors each month, according to the company.