Kevin Meehan has left the role of Volcom Americas market president to join Billabong Group’s RVCA in Costa Mesa as global general manager.

“Kevin has deep roots and a strong reputation in this industry, as well as an extensive background in brand building, content and media,” Billabong Chief Executive Neil Fiske said in a statement. “RVCA is one of the most unique brands in actions sports and has tremendous global potential. Kevin will be working closely with brand founder Pat Tenore to build on RVCA’s authentic positioning in art, surf, skate and sport around the world.”

Meehan steps in for Bill Bettencourt, who’s “leaving RVCA to return to the footwear sector, where he has spent much of his career.”

Costa Mesa-based Volcom posted $256.8 million in 2016 revenue, down 13.5% from 2015, according to Kering S.A., its Paris-based parent. The brand hired Meehan in November 2013. He was previously with Burton Snowboards and Hurley, and from 1996 to 1999 served as publisher of the Surfer Magazine.