Manhattan Beachwear Inc. in Cypress named Kevin Mahoney its chief executive.

He took over for founder Allan Colvin, who recently retired from day-to-day duties at the swimwear designer and manufacturer. Manhattan’s annual sales have grown to nearly $700 million according to Business Journal estimate since Colvin sold a majority stake to Cleveland Ohio-based private equity firm Linsalata Capital Partners in 2010.

Mahoney most recently served as chief executive at Big Strike Inc., an apparel manufacturer in Gardena with a roster of proprietary brands that includes Heart Soul, Soulmates, Workshop, Want and Need, Tracy Evans, Black Moon, Halo, Sugar High and Star City.

He was a president at NYDJ Apparel LLC in Los Angles from 2011 to 2012; chief executive at Hartstrings LLC in New York from 2006 to 2011; and president of Chaps Ralph Lauren from 2003 to 2006.

“Manhattan Beachwear’s [founder has] done an outstanding job building the company and I look forward to applying my core competencies in taking the firm to the next level of sales growth and profitability,” Mahoney said in a statement.

Manhattan’s proprietary swimwear brands include La Blanca, 24th & Ocean, The Bikini Lab and Maxine of Hollywood. It picked up women’s active and lifestyle apparel brand Green Dragon Clothing when it acquired Los Angeles-based CMK Manufacturing in 2014. Manhattan also designs, manufactures and markets under licenses for Lucky Brand, Kenneth Cole New York, Kenneth Cole Reaction, Polo Ralph Lauren, Lauren Ralph Lauren, Trina Turk, Nanette Lepore, Sperry Top-Sider and Hobie Swim.

Its brands are sold at Nordstrom, Neiman Marcus and Bloomingdale’s, as well as swimwear boutiques, and compete with companies such as Tustin-based RAJ Swim, Swimwear Anywhere Inc., A&M Sportswear Co. Inc. and In Mocean Group.