Orange County Business Journal

Taco Bell Names CEO

Kari Hamanaka Wednesday, May 21, 2014

Irvine-based Taco Bell Corp. named President Brian Niccol chief executive of the fast food chain.

Niccol will succeed current Chief Executive Greg Creed, who will become head of Taco Bell's parent Yum! Brands Inc. of Louisville, Ky. at the start of next year.

Niccol assumes responsibility of a chain that totals more than 6,000 restaurants in the U.S. with plans to about double revenue over the next 10 years and open about 2,000 restaurants.

Taco Bell had about $7.8 billion in sales last year.