Orange County Business Journal

Quiksilver in License Deals

Mediha DiMartino Friday, July 11, 2014

Huntington Beach-based apparel maker Quiksilver Inc. entered into licensing agreements for several product categories, according to Chief Executive Andy Mooney.

“Our product licensing team has done an excellent job of partnering with industry leaders that have the size, scale and expertise to help us grow these businesses,” Mooney said in a statement. “These agreements cover large geographic markets and, importantly, dovetail with our profit improvement plan by significantly reducing product styles for our design team and supply chain.”

An agreement with New York-based Parigi Group Ltd. calls for design, manufacturing and marketing of apparel for young girls and children for Quiksilver’s Roxy division, starting next spring.

E. Gluck Corp. in New York will design, make and sell watches for the Quiksilver, Roxy and DC brands, beginning in the fall of 2015.

Planet Sox, owned by New York-based PS Brands LLC, will design, manufacture and market socks for the three brands for North American consumers beginning with the upcoming holiday season, followed by international sales in the spring.

Travel Plus International LLC in Pasadena will make and market luggage, backpacks and bags products, while beach towels and beach related accessories will be handled by the Northwest Co. LLC in Roslyn, N.Y. Both licensing agreements will cover all three brands.

Quiksilver also has partnered with SARL Euroglass in France to design, manufacture and distribute globally Quiksilver and Roxy brand surfboards and standup paddle boards. The agreement also calls for design and distribution of Quiksilver-branded cruiser, penny and longboard-style skateboards.

Quiksilver’s shares were flat to a market value of about $561.69 million.