Orange County Business Journal

County’s Two Major Tourism Groups to Partner

Kari Hamanaka Friday, January 24, 2014
Photo Courtesy of Visit Laguna Beach

Photo Courtesy of Visit Laguna Beach

The Anaheim/Orange County Visitor and Convention Bureau and Orange County Visitors Association plan to partner on a number of initiatives under a new agreement that stands to benefit the nearly 700 industry businesses the two represent.

The agreement calls for joint work on public relations, marketing, research and international outreach among other initiatives.

The partnership follows big strides made by the county last year with the China Initiative, led by the OCVA, that saw the opening of two sales offices there. Similar sales and marketing programs for the Middle East and Mexico are planned for this year.