County’s Two Major Tourism Groups to PartnerFriday, January 24, 2014
The Anaheim/Orange County Visitor and Convention Bureau and Orange County Visitors Association plan to partner on a number of initiatives under a new agreement that stands to benefit the nearly 700 industry businesses the two represent.
The agreement calls for joint work on public relations, marketing, research and international outreach among other initiatives.
The partnership follows big strides made by the county last year with the China Initiative, led by the OCVA, that saw the opening of two sales offices there. Similar sales and marketing programs for the Middle East and Mexico are planned for this year.