Preferred Hotel Group, which has its executive office in Newport Beach, added the Island Hotel Newport Beach to its roster of member properties.
Preferred offer sales, marketing and distribution services to more than 650 hotels it serves.
The company’s iPrefer guest loyalty program is one of its newest offerings to member hotels.
Island Hotel is owned by Newport Beach-based Irvine Company. It joins its sister property, Hotel Irvine Jamboree Center, formerly a Hyatt Regency, as a Preferred Hotel member.
Among other OC properties using iPrefer include Montage Laguna Beach, Surf & Sand Resort and the Balboa Bay Resort.
Island Hotel is set to open its Oak Room and Aqua Lounge in the summer following improvements made last year to its 23,000 square feet of meeting space and the opening of the Island Club lounge.