Audiofly Pty Ltd., an Australian headphone manufacturer with North American headquarters in Laguna Hills, named Blue C its advertising agency of record for the U.S.

The Costa Mesa-based agency will promote “Club Life by Tiesto” brand of in-ear headphones — a collaboration with Tiesto, a world-famous electronic dance music DJ and producer.

Blue C will develop the Club Life brand and handle creative material, media buying, social media and press integration. Ad spending was not disclosed.

The account was previously handled by advertising agency Braincells, which is based in Australia.