Orange County Business Journal

Automakers See Mixed December

Kari Hamanaka Monday, January 6, 2014

Automakers here were split on their sales performance in December even as most notched gains for the year.

Costa Mesa-based Hyundai Motor America Inc.’s December sales rose 6% from a year earlier to 63,005 vehicles.

Hyundai ended 2013 with total sales of 720,783 vehicles, up 2.5% for its best year ever. It was the third straight record year under former Chief Executive John Krafcik, who stepped down last month.

Irvine-based Kia Motors America Inc. sold 33,631 vehicles in December, down 14% from the year-ago period. Kia sales for 2013 totaled 535,179, down 4%.

Cypress-based Mitsubishi Motors North America notched the largest percentage gain for the month of the local automakers. Mitsubishi’s December sales were up 56.2% to 6,423, driven by sales of the Outlander Sports. Its sales for the year rose 7.7% to 54,451.

Irvine-based Mazda North American Operations reported a 15.7% fall in December sales to 22,964. Sales for the year were still up by 2.5% to 283,947 vehicles.

U.S. sales were roughly flat at about 1.36 million vehicles sold in December, according to Woodcliff Lake, N.J.-based Autodata Corp.’s online industry researcher Motor Intelligence.

Total sales for the year rose 7.6% to 15.6 million.

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