Orange County Business Journal

Sanuk Efforts to Broaden Customer Base Continue

Kari Hamanaka Monday, April 28, 2014

Irvine-based footwear maker Sanuk’s international sales slowed for the quarter ended in March, leading to a slight decline in overall sales.

The company, part of Goleta-based Deckers Outdoor Corp., had net sales of $30.7 million for the quarter, down 0.8% from the year-ago period.

A decline in international was balanced by growth in the company’s domestic wholesale, retail and online sales.

The company’s grown retail accounts with the addition of chains uch as Urban Outfitters, and has also grown its merchandise selection among existing accounts, such as Zumiez and Tilly’s.

Additionally, new product aimed at fashion-conscious consumers has also helped the business.

“We’ve made important progress infusing the product line with more fashion to better insulate the brand’s performance from weather, particularly in women’s, which is performing above plans despite less-than-ideal conditions for open-toed footwear,” Deckers Chief Executive and President Angel Martinez told analysts during a conference call last week.

Deckers said it expects Sanuk revenue for fiscal year 2015, which ends March 31, to be up 15% from the prior year.

It recently switched from a calendar year to a fiscal year ending March 31.