Orange County Business Journal

NAMM Inks 5-Year Deal in Anaheim

Kari Hamanaka Wednesday, September 18, 2013

The Anaheim Convention Center will continue to be the venue for the National Association of Music Merchants.

The musical instruments and products trade show recently signed a five-year contract to continue to hold its annual show at the convention center through 2018.

NAMM attracts about 95,000 makers of musical instruments and related products along with retailers each year, helping to generate about $70 million for Anaheim and other Orange County businesses.

It’s the convention center’s largest show and is typically viewed as the start of the trade show season.

NAMM’s 2014 show, which will be its 37th year in Anaheim, is set to run Jan. 23-26.