Orange County Business Journal

Kia Unveils New Flagship at LA Auto Show

Kari Hamanaka Wednesday, November 20, 2013

Irvine-based Kia Motors America Inc. unveiled the K900 luxury sedan and dubbed it the flagship of its vehicle model lineup.

The sedan, which is built on a rear-wheel-drive platform that applies engine power to the rear wheels, was unveiled at the Los Angeles Auto Show Wednesday.

The K900 is set to go on sale in the first quarter.

Pricing is not yet being disclosed.

The K900 is being compared to Kia sister company Hyundai Motor America Inc.’s Hyundai Equus luxury sedan, which starts at $61,000.

“Next year will mark Kia Motors’ 20th anniversary in the U.S. market, and the all-new K900 is a symbol of how far the brand has come and the next bold example of the challenger spirit that has benefitted Kia over nearly two decades of growth and maturation,” said Michael Sprague, Kia executive vice president of marketing and communications.

The automaker has pushed to raise the status of its brand into premium territory with releases such as the one earlier this year of the Cadenza, a sedan with a starting price of $35,000.

There was also a concept crossover, the Cross GT, on display at the Chicago Auto Show this year. The concept offered a look at what a larger premium-positioned crossover might look like under the Kia badge.