Orange County Business Journal

$680,000 Raised for Surfing Heritage & Culture Center

Kari Hamanaka Tuesday, May 14, 2013

The Surfing Heritage & Culture Center—formerly called the Surfing Heritage Foundation—recently raised about $680,000 through live and silent auctions featuring surfboards, books and other items.

The non-profit organization operates the Surfing Heritage Foundation Museum and Cultural Center in San Clemente.

Saturday’s event at the OC Fair & Events Center was the organization’s first Surfing Heritage Vintage Auction. It has dubbed the event “California Gold,” with plans to hold it every two years.

The event attracted a number of big names in the surf industry, including Billabong Americas President Paul Naude, who is leading a group in a bid to buy Australia-based Billabong International. Former pro-surfer Peter “PT” Townend—now owner of San Clemente-based consulting and branding firm The ActivEmpire Inc. —also was on hand.

Huntington Beach-based Quiksilver Inc.’s Waterman collection was the event’s presenting sponsor.

More than 50 surfboards were auctioned at the event. Fernando Aguerre, co-founder of sandal maker Reef, paid the most—$32,400—for a Pete Peterson 1949 California Point Break surfboard.