Orange County Business Journal

Dragonfly Clothing New Fender Licensee

Kari Hamanaka Monday, June 24, 2013

Dragonfly Clothing, a Fullerton-based rock ‘n’ roll-inspired apparel company, will make a new line of clothing for guitar maker Fender under a recently struck licensing deal.

Scottsdale, Ariz.-based Fender Musical Instruments Corp., which had its start in Fullerton, said Dragonfly will design a line “inspired by Fender’s rich music history.”

The line, which is only for men, includes T-shirts, work shirts, wovens and jackets ranging in price from $38 to $124.

It is expected to roll out this summer and will be sold in specialty and higher-end department stores in North America and Europe.

The license had previously been held by Los Angeles-based Defiance USA Inc.