Tustin-based AlPunto Advertising Inc. launched the first campaign for South Coast Air Quality Management District that targets Latinos.
The campaign, called “Clean Air,” involves TV and radio spots, as well as outdoor and digital displays. AlPunto has also partnered with ethnic retailers Cardenas and Northgate González Markets to reach out to the Spanish-speaking community and promote ways to help reduce air pollution, such as carpooling, combining errands or taking public transportation.
The campaign launched July 1 and runs through the end of the year.
AlPunto’s other Latino-market accounts include the American Heart Association, Automobile Club of Southern California, B&G Foods Inc., Daisy Brand, Heinz, Los Angeles County Museum of Art and Los Angeles Philharmonic.