Irvine-based advertising and social media company Brand Affinity Technologies Inc. is offering photo services during the 2013 International Consumer Electronics Show in Las Vegas under terms of a deal with the Consumer Electronics Association, the organizer of the event.

The show runs through Friday in Las Vegas, and is billed as the world’s largest annual innovation event, with 150,000 people expected to attend.

Brand Affinity aims to connect sports figures, other celebrities and advertisers for endorsement deals. The company’s main product, Fantapper, is a social media platform that allows users to become more easily connected with photos and new reports of celebrities. Another product, FanPhotos, allows users to upload photos at sporting events with team logos and sports stars.

Brand Affinity is promoting the CES photo experience through its FanPhotos and Fantapper platforms.

Attendees can have individual or group photos taken during CES at the Las Vegas Convention Center, where they will be given a code by the photographer which allows them to view and download the photos for free from the FanPhotos website.

Attendees are also able to view photos and videos posted by CES through the Fantapper platform and can upload and share their own photos and videos with others at the show.

Brand Affinity has deals with MLB Advanced Media LP and individual professional sports teams including the Los Angeles Angels of Anaheim, Boston Celtics, San Francisco Giants, Detroit Tigers, and St. Louis Cardinals.

The company had an estimated $30 million to $35 million in 2011 revenue and employs about 50 in Orange County.