Action Sports Manufacturers, Retailers Converge for Annual SIMA Image AwardsMonday, February 11, 2013
Orange County brands dominated Aliso Viejo-based Surf Industry Manufacturers Association’s annual SIMA Image Awards Thursday evening.
The event, which is held annually, attracted more than 800 executives from action sports apparel and accessories companies and specialty retailers to the City National Grove of Anaheim.
The awards show moved to The Grove last year from its previous venue at the House of Blues at Downtown Disney.
SIMA selected 80 nominees, a mix of industry manufacturers and retailers, in 16 different categories.
Local brands that received an award included O’Neill, RVCA, Hurley and Vans.
Here is a list of the winners by category:
Breakout Brand of the Year
Breakout Retailer of the Year
Surf Ride, San Diego
Men’s Apparel Brand of the Year
Men’s Boardshort of the Year
Phantom Fuse by Hurley
Men’s Marketing Campaign of the Year
“60 Years of Innovation” by O’Neill
Men’s Retailer of the Year
Women's Apparel Brand of the Year
Quiksilver for girls
Women's Marketing Campaign of the Year
"Let the Sea Set You Free" by Roxy
Women's Swim Brand of the Year
L*Space by Monica Wise
Women's Retailer of the Year
Jack's Surfboards, Huntington Beach
Accessory Product of the Year
Supertide Watch by Nixon
Environmental Product of the Year
Recycler Boardshort Series by Billabong
Footwear Product of the Year
Van Doren Series by Vans
Hardgoods Accessory Product of the Year
Drylock Boot by Xcel
Surfboard of the Year
Neckbeard Squash by Channel Islands
Wetsuit of the Year
FLASHBOMB by Rip Curl