Orange County Business Journal

Advantage Buys Food Brokerage in N.C.

Jane Yu Monday, August 5, 2013

Irvine-based Advantage Sales & Marketing LLC has acquired Program Sales Inc. on undisclosed terms.

Advantage provides brokerage services for the consumer packaged goods industry. It’s among the largest private companies based in Orange County, with more than $1 billion in sales and a client roster that includes Johnson & Johnson, J.M Smucker Co. and Unilever plc, among others.

Charlotte, N.C.-based Program Sales provides brokerage services to meat, seafood and bakery businesses.

Advantage Chief Executive Tanya Domier called the latest acquisition a “natural strategic fit to enhance our perishables service portfolio.”

The buy gives Advantage a foothold in the perishables sector in the Southeast region. The deal follows the acquisition of North Billerica, Mass.-based Pryority Food Marketing Inc. in June, which helped Advantage expand into the Northeast and mid-Atlantic market.

The newly acquired unit will be renamed Advantage Program and will remain in Charlotte.