Orange County Business Journal

Sanuk a Bright Spot for Deckers’ Q3

Kari Hamanaka Friday, October 26, 2012

Irvine-based shoe brand Sanuk USA LLC delivered a strong third quarter for parent Deckers Outdoor Corp. of Goleta.

Deckers’ portfolio of footwear brands also includes Ugg and Teva, among others.

Sanuk, which Deckers acquired last May, saw third-quarter sales up 22.1% to $17.9 million.

Sanuk and Teva were Deckers’ only two divisions to see sales gains for the quarter, helping offset Ugg’s 11.6% fall in revenue to $332.8 million.

The company attributed Sanuk’s gains to growth of its wholesale business in the U.S. along with strong online sales.

Deckers aims to grow Sanuk’s annual sales to about $200 million annually by 2015 through the launch of new apparel and accessories along with store openings. The plan, which would quadruple Sanuk’s annual sales, is part of a larger goal to take Deckers from $1.3 billion in 2011 sales to $2.4 billion by 2015.