Irvine-based frozen yogurt chain Yogurtland Franchising Inc. has entered New York City with the opening of its first location there.
The Manhattan store is operated by a franchisee.
A second location is planned for Brooklyn by the end of this year and will be company-owned.
The store opening follows the company’s announcement that it plans to open 12 to 15 stores in the Houston area through franchisees over the next few years. The company currently has three locations operated by franchisees.
Stores average more than $780,000 in annual sales.
The company, which has estimated annual sales of about $100 million, currently has 190 stores in the U.S., Mexico and Guam. More than 50 locations are in the pipeline and set to open in the next six months.
Yogurtland Chief Executive and founder Phillip Chang told the Business Journal earlier this year that he plans to grow the chain to 1,000 stores by 2017 with as much as 20% of that growth coming from international markets.
Yogurtland headquarters moved from Anaheim to Irvine in June.