Orange County Business Journal

Mimi’s Unveils Café Concept, New Look in Valencia

Kari Hamanaka Friday, October 12, 2012

Irvine-based casual dining chain Mimi’s Cafe debuted its new Mimi’s Bakery, Café & Bistro at its Valencia restaurant on Friday.

The bakery-café concept inside the restaurant offers gourmet coffee along with tarts, croissants, muffins and other baked goods. There will also be more carry-out and quick, grab-and-go items for customers. A new café seating area offers guests an alternative to the chain’s traditional sit-down dining service and a place to lounge with friends or do work.

The bakery-café concept will be rolled out to an undisclosed Orange County location and another in the Bay Area by the end of the year. The new concept will eventually be rolled out to all 145 of the chain’s restaurants over the next three to five years, according to Mimi’s President Mark Mears.

The Valencia restaurant also unveiled six redesigned dining rooms and a new menu featuring more French-inspired items and smaller plate options.

The company hopes to attract a new generation of diners and reverse a prolonged sales slump.

Read more about Mimi’s plans in the Oct. 15 edition of the Business Journal.