The average daily rate for Orange County hotels rose along with bookings in August.
The average daily rate was up 7% from a year earlier, to $167.32 in August, the latest data available from industry researcher PKF Consulting USA.
The average daily room rate surged in Huntington Beach during the month, with a 16.6% increase to $294.12, which was the largest jump in the OC market. South County hotels’ overall average daily rate rose 5.3% to $260.09, while North County saw rates rise 3.5% to $94.29.
The rising daily rates reflect an increase in demand for hotel rooms here in August,
Orange County’s occupancy level increased 2.8% from a year earlier, to 82.14% in August.
North Orange County had the highest occupancy rate, up 2.7% to 83.49%.
The occupancy level fell 4.2% in Costa Mesa and 4.6% in Huntington Beach to 78.5% and 81.72%, respectively.
Anaheim and Newport Beach saw the greatest jumps in revenue per available room, a key industry measure of hotels’ financial performance, with both up 14.6%. Anaheim’s revenue per available room was $126.84, while Newport Beach’s was $201.85.
Overall revenue per available room for Orange County in August was $137.43, up 10% from a year earlier.