Nike Inc. has plans to put all of its surfwear operations under its Costa Mesa-based Hurley International LLC unit.
A Nike spokesman confirmed the decision Tuesday morning, but declined to provide additional details. The Beaverton, Ore.-based company had offered a mix of surfwear with its main athletic lines under its famous “swoosh” brand, and aimed to build awareness through sponsorship of various surf competitions.
Hurley maintained its own identity in the Nike lineup.
The shift of all surfwear business to the Hurley label is expected to be completed by the end of the year, according to a report from ESPN.
The news follows Nike’s decision earlier this year not to renew its title sponsorship of the annual U.S. Open of Surfing in Huntington Beach.
Hurley and Converse Inc. of Andover, Mass.—also a unit of Nike—both pulled their secondary sponsorships from the multi-day event produced by New York-based IMG Worldwide.
Nike acquired Hurley in 2002.