Orange County Business Journal

Disneyland Resort Drives Attendance Hike

Kari Hamanaka Friday, November 9, 2012

The Disneyland Resort’s two Anaheim gates drove gains in attendance at Burbank-based Walt Disney Co.’s domestic theme parks for the quarter ended Sept. 29.

Attendance at the company’s domestic parks increased 3% during the quarter. Walt Disney does not provide breakdowns for attendance of individual parks, or overall figures.

The company said attendance in Anaheim increased “substantially” compared with “modest gains” at its parks in Florida.

“We are encouraged by Disneyland Resorts’ overall performance in the quarter and are particularly pleased with its attendance and per capita spending results following the opening of Cars Land in June,” Jay Rasulo, chief financial officer and senior executive vice president, told analysts during an earnings call Thursday.

The Disneyland Resort in Anaheim is made up of the Disneyland and Disney California Adventure parks along with three hotels and the Downtown Disney shopping and entertainment district.

Higher ticket prices and food and beverage spending accounted for the 7% increase in per capita spending at the company’s domestic parks.

Spending per room at the company’s domestic hotels increased 8%, while occupancy fell 3 percentage points to 78%. The lower occupancy resulted from an increase in rooms at Walt Disney World in Florida, where the company completed its Art of Animation Hotel.

Disney’s parks and resorts division, which includes U.S. and international properties, saw revenue increase 9% to $3.4 billion for the quarter.

The division's revenue for the year was $12.9 billion, up 10% from a year earlier.

Disney’s properties in Florida are expected to see “a new technology rollout designed to enhance guest experience and advance and expand guest engagement before their visits,” Chief Executive Bob Iger told analysts.

Iger said the new technology would let guests plan their trips, including what rides and other attractions they want to see, before their visit.

The company will provide more details early next year, Iger said.