Orange County Business Journal

Mitsubishi Outlander Now Outfitted With ‘Made in USA’ Label

Kari Hamanaka Wednesday, July 18, 2012

Cypress-based Mitsubishi Motors North America Inc.’s Outlander Sport crossover utility vehicle is now being made in the U.S.

The automaker moved domestic manufacturing from Japan to its plant in Normal, Ill. earlier this week.

Production at the Normal plant will start off with 50,000 Outlanders annually and eventually ramp up to as many as 70,000 each year.

Half of those vehicles are expected to be exported to dealers outside North America, the company said.

The Outlander 2013 model, which starts at $19,170, will be in U.S. dealerships next month.

The Outlander is relatively new and debuted two years ago.

Its sales were a bright spot for Mitsubishi last month and totaled 1,461, up 13% from a year earlier.

Mitsubishi’s overall vehicle sales for the month were down 34% from a year earlier to 5,411 as a result of stopped production on three vehicle models last summer.

Excluding the impact of those discontinued models, Mitsubishi’s June sales were up 10.2%.

The automaker’s share of the U.S. market was less than 1% last month.