Orange County Business Journal

Matix Acquired by Westlife Distribution

Kari Hamanaka Monday, July 2, 2012

Westminster-based Matix Clothing has been acquired by Westlife Distribution Inc. of Los Angeles.

The deal comes on the heels of former Matix parent DVS Shoe Company Inc.’s $8.55 million sale to Pacific Palisades-based Sequential Brands Inc. Sequential, whose brand portfolio consists of the William Rast and People’s Liberation lines, acquired DVS in a bankruptcy auction held last month.

Westlife bought the Matix line from Sequential on Friday.

Terms of the Matix deal were not disclosed.

Westlife makes the 686 clothing line and also has licensing deals with brands such as Dickies, Paul Frank and New Balance.

Westlife will add fewer than 10 Matix employees from the deal, according to a spokesperson. Former DVS President Brian Dunlap is now president of the Matix brand.

DVS filed for Chapter 11 bankruptcy in May less than a month after moving its headquarters from Torrance to Westminster.

It is unclear if a replacement has been named for Dunlap at DVS. A spokeswoman for Sequential Brands could not be reached.

Separately, Sequential struck a licensing deal with St. Louis, Mo.-based Elan Polo International to have Elan Polo make footwear under the DVS brand. Elan Polo also has the license to make footwear for Build-A-Bear Workshop Inc. and several brands owned by Hasbro Inc.

RSA & Associates now has the license to make apparel under the DVS brand.