Orange County Business Journal

Specific Media’s Myspace Adds 1 Million Users

Kari Hamanaka Tuesday, February 14, 2012

Irvine-based digital media agency Specific Media LLC said it has added more than 1 million new users to its Myspace social networking site since December.

Specific, which acquired Myspace last year, attributed the gains to the launch of Myspace Music Player.

The site’s January visitor count reversed a series of monthly declines seen last year, according to Reston, Va. digital research company comScore Inc. Myspace saw a 4% increase in January visitors from December, to more than 25 million.

Specific announced the launch of the Myspace music library in late December. The new feature gives Myspace members free access to a library of 42 million songs. An interface lets users share content through Facebook.

The library’s content comes from licensing deals with Sony, Universal, EMI and Warner along with thousands of independent record labels.

Specific followed up the music library with its January announcement at the Consumer Electronics Show in Las Vegas that it plans to launch Myspace TV. A beta version is currently being tested among select users, while a full launch is planned for the spring.

Specific is offering the TV feature through Panasonic’s Viera Connect TVs, which have internet capability. The plan calls for channels to focus on music initially, and expand to include news, sports and reality shows.

Specific bought Myspace from New York-based News Corp. last year for $35 million with the hope of turning around the struggling site.