Santa Ana-based Goodwill of Orange County named a former Disney marketing executive as vice president of marketing and community development, a new position for the non-profit.

Joe Burke takes the job amid growth of Goodwill's brick-and-mortar store and online retail businesses.

Burke counts experience with a number of Orange County-based companies and brands, including the Disney Store, where he created national retail campaigns, in-store marketing and direct mailers as brand director of the retail chain.

Burke also served as brand director at Foothill Ranch-based teen and contemporary retailer Wet Seal Inc., and has worked with various apparel makers—including Garden Grove-based Three Dots— on online stores.

He currently serves as an executive committee board member for the Tech Coast Venture Network.