Orange County Business Journal

Red Digital Expands Support Offerings into China

Kari Hamanaka Friday, August 17, 2012

Irvine-based Red Digital Cinema Camera Co. recently opened sales and support centers in China.

The authorized dealers offer Red customers repair services, product demonstrations, technical support, data recovery and other services.

Red Digital, part of Irvine-based Red.com Inc., makes digital cinema cameras and accessories locally, with an expanding list of films shot on Red cameras that include The Girl With the Dragon Tattoo, Prometheus and The Amazing Spider-Man.

The company has gained a loyal following in part due to the open communication online between customers and the company’s top executives, including founder Jim Jannard and President Jarred Land, along with a 24-hour tech support team called the Bomb Squad.

The six locations in China are located in Hong Kong, Shanghai and Beijing housed inside already existing film industry businesses offering rentals, training, production and post-production support and other services.

The new support centers in China join international locations in Japan, India, Canada, England, Germany and Russia. U.S. locations are at Red’s Irvine headquarters, Red Studios Hollywood and New York.