Orange County Business Journal

California Adventure Expansion Boosts Disneyland Resort Attendance

Kari Hamanaka Wednesday, August 8, 2012

The completion of Disney California Adventure’s $1.1 billion makeover and expansion has resulted in a surge of visitor traffic at the Anaheim theme park, according to Walt Disney Co. officials.

Disney unveiled the final phase of the park’s redo, a 12-acre land themed off the Pixar Animation Studios movie Cars and new Buena Vista Street entrance, in June.

The new attractions have helped the Disneyland Resort mark a new attendance record for the June quarter, according to the company.

California Adventure has accounted for nearly half of the Disneyland Resort’s daily attendance on most days since the Cars Land unveiling. That compares with 25% in the past.

“California Adventure is now an exceptional park in its own right and the perfect neighbor to Disneyland,” Walt Disney Co. Chief Executive Bob Iger told analysts Tuesday.

Disney doesn’t disclose attendance at its parks.

California Adventure and neighboring Disneyland make up Burbank-based Walt Disney Co.’s Disneyland Resort in Anaheim, which also includes three hotels and the Downtown Disney shopping, dining and entertainment district.

Cars Land and Buena Vista Street complete a multi-year project at the park that has added rides, restaurants, entertainment and Disney characters.

Early results on California Adventure were disclosed following this week’s release of Disney’s June quarter results, with business up in all of its divisions.

Disney’s parks and resorts division marked the largest revenue increase, up 9% during the quarter to $3.44 billion.

The company saw overall revenue for the quarter up 4% from a year earlier to $11.09 billion.

The company’s net income rose 24% during the quarter to $1.83 billion.