Orange County Business Journal

Cycle World Magazine Sold

Kari Hamanaka Wednesday, October 5, 2011

Newport Beach-based motorcycle enthusiast magazine Cycle World has traded hands once again.

Winter Park, Fla.-based Bonnier Corp. bought Cycle World from New York’s Hearst Magazines, a subsidiary of Hearst Corp., for an undisclosed amount.

The 49-year-old monthly will operate as a division of Bonnier's Outdoor Group, led by Vice President and Group Publisher Eric Zinczenko.

Bonnier is the publisher of Field & Stream and the action sports-oriented TransWorld titles, among others.

Mark Hoyer will stay on as Cycle World editor in chief and add the title of vice president of brand content.

The rest of Cycle World's staff will also stay with the publication, according to a release put out by Bonnier last week.

Cycle World has long shared a Newport Beach office building with automotive magazine Road & Track, which remains a part of Hearst.

Earlier this year, Hearst acquired Cycle World, Road & Track and other magazines from New York-based publisher Hachette Filipacchi Media U.S., a unit of French media company Lagardère.

The absence of mentions of Cycle World in Hearst press releases about the deal was a tip off that the magazine might be sold again, Hoyer told readers in a letter from the editor that appears on the publication’s website and will be published in an upcoming issue.