Huntington Beach-based Quiksilver Inc. has promoted Craig Stevenson to chief operating officer.

Stevenson also will serve as global brand president. He previously was president of the company’s Americas region.

The global brand president position is a new one at the company, focused on expanding Quiksilver global product offerings.

Stevenson served as the Americas president for almost three years before the promotion. He is credited with playing a key role in turning around Quiksilver’s domestic business during a tough few years for the company.

The chief operating officer role Stevenson assumes had been temporarily filled by Quiksilver Chief Financial Officer Joe Scirocco.

Scirocco remains at Quiksilver as chief financial officer.

Rob Colby fills the Americas region president position left open by Stevenson’s promotion.

Colby had previously served as chief operating officer of the Americas division.

The promotions went into effect Nov. 1.

Quiksilver makes and sells clothes inspired by surfing, skateboarding and snowboarding under its flagship Quiksilver brand along with Roxy and DC Shoes, among others.