Orange County Business Journal

El Pollo Loco Launches Agency Review

Kari Hamanaka Wednesday, December 14, 2011

Costa Mesa-based El Pollo Loco Inc. confirmed it has begun an agency review for its general market and Hispanic advertising business.

The announcement follows news that the grilled chicken chain, which is owned by Costa Mesa-based EPL Intermediate Inc., split with Hollywood-based ad agency goodness Mfg.

El Pollo Loco hired goodness in February.

The chain spent an estimated $15 million to $20 million on advertising last year, the most recent information available.