Orange County Business Journal

Specific Media Hires Turner Broadcasting Vet as Marketing Exec

Kari Hamanaka Tuesday, August 23, 2011

Irvine-based Specific Media LLC has added another seasoned professional to its executive team as it works to position itself as a digital media company following its acquisition of Myspace.

The company said Tuesday that it hired Al Dejewski as senior vice president of global marketing. He'll lead a staff of more than 40.

Dejewski is expected to play a key role in the company’s re-launch of its recently acquired social networking site Myspace.

Specific Media bought the struggling site from News Corp. in June for a reported $35 million with plans to rework the site into an entertainment hub.

More details about Specific Media’s plans for Myspace are expected to be unveiled in coming weeks, according to the company.

Dejewski will oversee advertising, promotions, partnerships and communications for Myspace and the rest of Specific Media.

He will work out of Irvine and New York City.

Dejewski most recently oversaw marketing for Atlanta, Ga.-based Turner Broadcasting System Inc.’s portfolio of broadcast and digital brands, including the TBS and TNT cable channels. Turner is part of New York-based Time Warner Inc.

Dejewski also has worked at Purchase, N.Y.-based PepsiCo Inc., which owns brands such as Pepsi, Tropicana, Quaker and Gatorade

Dejewski's hiring announcement comes less than a month after the company said it brought on Scott Schopen as vice president of corporate development.

Schopen previously worked at Minneapolis-based investment bank Piper Jaffray & Co., specializing in mergers and acquisitions, public offerings and raising capital.

Schopen’s hiring could be viewed as a move toward a more aggressive buying strategy for Specific Media.