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Pick Up Stix is up to 50 units

San Clemente-based Pick Up Stix is now half way to its goal of becoming a 100-unit chain of Chinese food restaurants and plans to open another 10 stores this year.

The company, which had 2000 sales of $41 million, owns and operates stores in California and Las Vegas, Nevada, but it plans to expand into Arizona later this year with stores in Phoenix and Scottsdale. Among the new stores scheduled to open this year are locations in Foothill Ranch, Vista, Porter Ranch, Redhawk and Chino Hills. Projected 2001 sales are $48 million.

Recently, Pick Up Stix became a sponsor of Geoffrey’s Nascar and will be using his hot rod at future grand opening events as well as cross promoting in Toys R Us stores.

Also, last year, Pick up Stix sold one of its two full-service Stix concepts to the store’s general manager for an undisclosed sum. The former Stix restaurant on Jamboree Road in Irvine was renamed.

“He’s going to work on modifying the food (to his own menu),” said Richard Alessandro, vice president, purchasing and marketing. “It’s his baby now, but we are keeping our original Stix restaurant in Laguna Niguel because we have established clients who come in there,” he said.

The company’s original Stix store is also about to undergo an extensive remodel.

Pick up Stix’s owner Charlie Zhang, a Chinese immigrant who built the 50-unit chain from a single store in South Orange County, now has between 1,000 and 1,300 employees.

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