Although a recent survey by Deloitte & Touche LLP found shoppers mostly upbeat about the economy and willing to spend, local surfwear apparel retailers and manufacturers are being at best cautiously optimistic about sales this back-to-school season...

Take 1 minute to subscribe and you'll get this story immediately, plus:

Already a subscriber? Sign in

  • 52 weekly issues
  • Subscriber-only digital content every business day, plus full access to OCBJ.com archives
  • Book of Lists — the most comprehensive business resource in Orange County
  • NEW: Orange County 500 — influential business leaders you need to know
Yours for only $99